Meet our Team Profile

RACHEL ATHERTON

BRAND & OPERATIONS COORDINATOR

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About RACHEL

Born in the US and raised in England, Rachel developed a deep love for travel and thoughtfully curated experiences. Whether discovering the ancient paths of Petra, meandering the souks of Marrakesh, strolling across Florence’s Ponte Vecchio, wandering the vibrant markets of Southern France or exploring the rugged beauty of the Scottish Highlands, travel is more than just a journey — it is a way of life.

With a dynamic career in marketing, Rachel has built a diverse portfolio of experience across both global brands and entrepreneurial ventures. She began her professional journey with Anthropologie Europe, where she honed her skills in brand storytelling, customer engagement and experiential retail. Her time at American Express further deepened her expertise in strategic marketing, loyalty programs and high-impact campaigns aimed at driving customer retention. Most recently, Rachel brought her creative vision and marketing acumen to a family owned and operated self storage startup, where she played a key role in shaping the brand’s identity.

When it comes to travel, Rachel has long enjoyed crafting bespoke itineraries for family and friends. She understands the power of detail and just how impactful meticulous planning can be. While studying in Aix-en-Provence during university, she deepened her appreciation for the nuances of local culture — from the cadence of daily markets to the simple pleasure of an afternoon café. That formative season ignited a lifelong passion for immersive travel, where each journey is not just about seeing a place, but truly experiencing it.

When not at her desk, Rachel is likely testing new culinary creations in the kitchen, locked in a competitive card game with her husband, perusing home design magazines or enjoying a walk with her two spirited mini Aussies.